The Doctor is In
Author: Jonathan Sackier The receptionist enters my office; “Dr. Sackier, there’s an invisible man in the waiting room.” My response to this old chestnut? “Tell him I can’t see him” Cue rim shot. But...
View ArticleMedical Product Promotion is a Team Sport!
Author: Jonathan Sackier Despite living in the USA for over 20 years and having grown up in Britain, I still do not get most American team sports. The fans are so civil to one another, the...
View ArticleTwisted Knickers, Patients, and Social Media
Author: Jonathan Sackier Intriguing enough opener for you? Okay, so here is what has got my knickers in a twist. AstraZeneca, a very creative pharma company that has brought useful drugs to market...
View ArticleSex, Lies, and Vaccinations
The sex in the title is included (a) to get your attention and (b) because without it one does not have children. And they are the focus of this rant. The lies and vaccination parts will become...
View ArticleWSJ Fraud-Fighting Superhero vs. Physician Villains
Adding to the feeding frenzy, the media is piling on and doing their own healthcare fraud investigations. Over the last month, the WSJ and Russell Adams (russell.adams@wsj.com) have published a series...
View ArticleWhy GPP? for Doctors and Sales Reps
Jonathan Sackier, MD, is a Visiting Professor of Surgery at the University of Virginia. He discusses the regulatory environment in medicine in the US, as well as the Good Promotional Practices...
View ArticleCorrupt Conflicts or Successful Synergies? Are Patients Being Shortchanged?
Are conflicts of interest between industry and physicians inherently corrupt? Or, are have these relationships been to the primary benefit of accelerating innovation and ensuring the best patient...
View ArticleDifferent Hats, Same Needs: Marketing Compliance from Doctor's Office to...
At the Marcus Evans 2011 Pharma Marketing Summit this week, GPP blogger Jonathan Sackier presented a physician's take on Good Promotional Practices for pharmaceutical and medical device sales,...
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